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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Handelsdynamik
Dautzenberg, Philipp (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10004314706
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Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J. - 2004
Persistent link: https://www.econbiz.de/10004383171
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Basic marketing : a global-managerial approach
Perreault, William D.; MacCarthy, Edmund Jerome - 2005 - 15. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004244631
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004322970
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Smart business solutions : direct marketing and customer management
Gantenbein, Douglas - 1999
Persistent link: https://www.econbiz.de/10004551434
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Market based management : strategies for growing customer value and profitability
Best, Roger J. - 1997 - Internat. ed.
Persistent link: https://www.econbiz.de/10004346163