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The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts --...
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Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social...
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Contents: Preface -- 1. Publishing in management - exhilaration, bafflement and frustration / Mike Wright, David J. Ketchen, Jr and Timothy Clark -- Part I: The publishing process -- 2. The publishing process: a case study / Petra Andries and Mike Wright -- 3. Getting published: an editorial and...
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"This revised and extended third edition of the highly successful How to Get Published in the Best Management Journals draws on a wealth of knowledge from leading scholars and journal editors to showcase the latest advice in securing publication in the world's top management journals....
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