Chard, Chris R.; Hyatt, Craig; Foster, William M. - In: Sport, Business and Management: An International Journal 3 (2013) 3, pp. 246-259
Purpose – The passion of Canadians for ice hockey is well documented; however, university teams in Canada are routinely ignored by consumers and the media. The authors’ goal was to better understand the context in which Ontario university hockey struggles and to address the theoretical...