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Examines the role of senior managers in total quality management (TQM) and provides some pointers as to why they should …
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A brief introduction to Total Quality Management (TQM) is presented. It is a holistic concept and must be implemented …
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Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten aller Werbung, zum Beispiel in einer...
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