This paper reports on a large-scale implementation of marketing science models to solve the bidding problem in search engine advertising. In cooperation with the online marketing agency SoQuero, we developed a fully automated bidding decision support system, PROSAD (Profit Optimizing Search...

This paper reports on a large-scale implementation of marketing science models to solve the bidding problem in search engine advertising. In cooperation with the online marketing agency SoQuero, we developed a fully automated bidding decision support system, PROSAD (Profit Optimizing Search...

An attractive feature of Prediction Markets (PMs) is that they provide economic incentives for informants to share unique information. It is unclear whether PMs are appropriate for applications with few knowledgeable informants as is the case for most institutional forecasting tasks. Hence, we...

The alignment of sales territories represents a major problem in salesforce management with considerable impact on profit. The common approach to this alignment is the balancing approach, which establishes territories balanced as well as possible with respect to one or more attributes such as...

Wir greifen die in der Literatur seit längerer Zeit nicht mehr betrachtete Frage der Verkaufsgebietseinteilung auf und zeigen, daß die bisherigen Vorgehensweisen zur Einteilung von Verkaufsgebieten ökonomisch wenig fundiert sind, da sie nicht notwendigerweise zu Verkaufsgebieten führen, die...