Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many...

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal...

The Asian financial crisis snowballed in July 1997 following the devaluation of the Thai baht. This triggered off a chain reaction which led to similar crises in many countries in Asia, including Singapore. One of the arguments put forward to explain the financial crisis in Asia relates to the...

Considers the application of oriental philosophy Lao Tzu′s Tao Te Ching – to real estate marketing management, in order to enhance the effectiveness of the manager′s leadership role.