Based on Christensen et al.’s research the jobs-to-be-done theory tends to hold that (market) segmentation is a theory (2004, 2003, 2003). The criticism expressed is that companies frequently allocate their market segments close to attributes, which are easy to measure and just observe...

ICT enabled the development of disruptive technologies, which – so the proposition – are having a potential that participants on various levels of the Home Entertainment Industry and its value chain may face discontinuous conditions due to shifting consumption preferences (Christensen et al....