The underground pastime of drifting, (which takes its name from the intentional skidding and spinning of cars down freeways and in car parks), has achieved cult-status amongst Saudi youth. So much so, that a whole sub-culture has germinated from a petri dish nourished by: creativity, collective...

It could be argued that in the wake of a tsunami of global events, which have catapulted Muslims into the spotlight, it is inevitable that more and more aspects of their existence will generate interest. In the field of Branding and Marketing, a new school of thought has emerged which suggests...

The phenomenon of Islamic Marketing and Branding has attracted the attention of both academics and practitioners alike. Its status as a new and separate discipline is not solely due to an identified need and demand generated by consumers; but more importantly because existing schools of brand...