Boonchoo, Pattana; Wadeson, Nigel; Tsang, Denise - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 1, pp. 61-78
Purpose – The purpose of this paper is to explore empirically whether there are meaningful relationships between key entrepreneurial marketing (EM) variables and the demographic characteristics of the organization and its manager. Design/methodology/approach – The data were gathered from a...
