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Business-to-business marketing : strategies and implementation
Michel, Daniel; Naudé, Peter; Salle, Robert; Valla, … - 2002
Persistent link: https://www.econbiz.de/10001631328
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten; Henneberg, Stephan; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-371
Persistent link: https://www.econbiz.de/10008655577
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Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
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The importance of trust vis-à-vis reliance in business relationships : some international findings
Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: International marketing review 28 (2011) 4, pp. 318-339
Persistent link: https://www.econbiz.de/10009305330
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Understanding types of organizational networking behaviors in the UK manufacturing sector
Thornton, Sabrina C.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1154-1166
Persistent link: https://www.econbiz.de/10010223437
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How collaborative innovation networks affect new product performance : product innovation capability, process innovation capability, and absorptive capacity
Najafi-Tavani, Saeed; Najafi-Tavani, Zhaleh; Naudé, Peter - In: Industrial marketing management : the international … 73 (2018), pp. 193-205
Persistent link: https://www.econbiz.de/10011904721