Digital technology and online platforms have enabled large-scale business-to-consumer (B2C) sharing of normalized products. Recently, B2C sharing platforms have also become very popular. The impact of B2C sharing on traditional manufacturers can be very significant. With increased competition on...

Problem Definition: MSMEs (Micro, Small and Medium Enterprises) play a crucial role in the economic development of many developing countries (e.g., India), albeit facing a number of challenges that limit their growth and success. One crucial challenge is the lack of access to affordable...