Sun, Hongyi; Zhao, Yangyang; Keung Yau, Hon - In: The TQM Journal 21 (2009) 6, pp. 576-588
Purpose – The speed of new product development (NPD) has been a key factor in a firm's degree of competitiveness. The tools and philosophy of quality management have been widely used to improve and control product quality. However, there is a lack of literature on the relationship between...