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~subject:"Manufacturing industries"
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Manufacturing industries
Bundling strategy
36
Leistungsbündel
36
Innovation
26
Services
25
Relationship marketing
24
Value creation
24
Betriebliche Wertschöpfung
23
Beziehungsmarketing
23
Service innovation
23
Dienstleistungssektor
22
Service industry
22
B-to-B-Marketing
21
Business-to-business marketing
21
Dienstleistung
20
Customer integration
19
Kundenintegration
19
Dienstleistungsinnovation
18
Lieferantenmanagement
18
Supplier relationship management
18
Business model
16
Digitalisierung
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Digitization
16
Consumer behaviour
15
Geschäftsmodell
15
Innovation management
15
Innovationsmanagement
15
Service-Dominant Logic
15
Service-dominant logic
15
Servitization
15
Industrie
14
Konsumentenverhalten
14
Customer satisfaction
13
Dienstleistungsqualität
13
Organisatorischer Wandel
13
Organizational change
13
Service quality
13
Kundenzufriedenheit
12
Dienstleistungsmanagement
11
Service management
11
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research-article
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English
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Kowalkowski, Christian
17
Kindström, Daniel
8
Gebauer, Heiko
4
Biggemann, Sergio
3
Brege, Staffan
3
Nordin, Fredrik
3
Raddats, Chris
3
Brashear, Thomas
2
Maley, Jane
2
Windahl, Charlotta
2
Adrodegari, Federico
1
Alejandro, Thomas Brashear
1
Benedettini, Ornella
1
Brehmer, Per-Olof
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Burton, Jamie
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Harris, Kim
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Paiola, Marco
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Rapaccini, Mario
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Rehme, Jakob
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Saccani, Nicola
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business & Industrial Marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of services technology and management
1
Journal of Service Management
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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Journal of service management
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ECONIS (ZBW)
14
Other ZBW resources
3
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The service function as a holistic management concept
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 484-492
Persistent link: https://www.econbiz.de/10009410789
Saved in:
2
Managing industrial service offerings : requirements on content and processes
Kowalkowski, Christian
;
Brehmer, Per-Olof
;
Kindström, …
- In:
International journal of services technology and management
11
(
2009
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10003848964
Saved in:
3
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
4
Service infusion as agile incrementalism in action
Kowalkowski, Christian
;
Kindström, Daniel
;
Alejandro, …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 765-772
Persistent link: https://www.econbiz.de/10009552507
Saved in:
5
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
6
Outsourcing maintenance in complex process industries : managing firm capabilities in lock-in effect
Maley, Jane
;
Kowalkowski, Christian
;
Brege, Staffan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 801-825
Persistent link: https://www.econbiz.de/10011478852
Saved in:
7
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
8
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
9
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
10
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
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