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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes

Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045

Persistent link: https://www.econbiz.de/10012200365

Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens

Rüdell, Monique - 1993

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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience

Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268

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Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands

Mogaji, Emmanuel; Danbury, Annie - In: The journal of product & brand management 26 (2017) 6, pp. 531-544

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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

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Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung

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Emotions, advertising and consumer choice

Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003463424

Emotions, Advertising and Consumer Choice

Hansen, Flemming - 2014

Affect -- 3. Affect and Mood -- 4. Affect and Emotion -- B. Emotions are Different from Feelings -- 1. The Neglect of …

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Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective

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Emotion in Advertising Builds Enduring Bond with Consumers

Thiyagu, Anurekha - 2008

In today's changing socioeconomic scenario, an emotional association has to be produced between the product and the customer, and many companies are resolved to strike all crucial emotional notes with the customers

Persistent link: https://www.econbiz.de/10012723698

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