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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Brand risk : adding risk literacy to brand management
Abrahams, David - 2008
Persistent link: https://www.econbiz.de/10004900024
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Brand immortality : how brands can live long and prosper
Pringle, Hamish; Field, Peter - 2008
Persistent link: https://www.econbiz.de/10004925157
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363