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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064
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Predicting customer lifetime value in multi-service industries
Donkers, Bas (contributor); Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko (contributor) - 2008
Persistent link: https://www.econbiz.de/10003769108
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
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Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph; Wenske, Verena - 2007
Persistent link: https://www.econbiz.de/10009665211
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Defining political marketing
Ormrod, Robert P. - 2012
Persistent link: https://www.econbiz.de/10009632217
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe; Van den Poel, Dirk - 2010
Persistent link: https://www.econbiz.de/10008821739
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301182
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph; Krause, Juliane - 2009
Persistent link: https://www.econbiz.de/10009665197