Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What?s in a handshake? Explori...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketingtheorie
Beziehungsmarketing
19
Relationship marketing
19
Theorie
16
Theory
16
Marketing theory
8
Deutschland
6
Germany
6
B-to-B-Marketing
5
Business-to-business marketing
5
Brand management
2
Bundling strategy
2
Confidence
2
Consumer behaviour
2
Dienstleistung
2
Europa
2
Europe
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Kundenbindung
2
Kundenmanagement
2
Leistungsbündel
2
Lieferantenmanagement
2
Marketing
2
Services
2
Supplier relationship management
2
Vertrauen
2
Welt
2
World
2
1969-2008
1
Benchmarking
1
Bezahl-Content
1
Beziehungsmanagement
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand image
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Systematic review
Article in journal
3,272
Aufsatz in Zeitschrift
3,272
Aufsatz im Buch
739
Book section
739
Hochschulschrift
264
Collection of articles of several authors
232
Sammelwerk
232
Graue Literatur
219
Non-commercial literature
219
Thesis
214
Reprint
188
Lehrbuch
185
Textbook
169
Arbeitspapier
134
Working Paper
134
Aufsatzsammlung
106
Konferenzschrift
88
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
58
Case study
50
Fallstudie
50
Festschrift
43
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
Collection of articles written by one author
28
Sammlung
28
Conference paper
26
Konferenzbeitrag
26
Handbook
24
Handbuch
24
Mehrbändiges Werk
18
Multi-volume publication
18
Guidebook
15
Ratgeber
15
Einführung
10
Bibliografie
9
more ...
less ...
Language
All
English
5
German
4
Author
All
Bruhn, Manfred
1
Converse, Paul D.
1
Fetscherin, Marc
1
Gröppel-Klein, Andrea
1
Heitmann, Mark
1
Herrmann, Andreas
1
Houston, Franklin S.
1
Howard, Donald G.
1
Kaas, Klaus Peter
1
Loewenfeld, Fabian von
1
Mundt, JoNel
1
Ng, Irene
1
Rösger, Jürgen
1
Smith, Laura A.
1
Stauss, Bernd
1
Usunier, Jean-Claude
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Customer Experience : Forum Dienstleistungsmanagement
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Review of marketing research
1
The development of marketing theory and its philosophical underpinnings
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
Saved in:
2
Ubiquitous externalities : characteristics, climate, and implications for post-acquisition behaviors
Mundt, JoNel
;
Houston, Franklin S.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10008650947
Saved in:
3
An integrative framework of value
Ng, Irene
;
Smith, Laura A.
-
2012
Persistent link: https://www.econbiz.de/10009572478
Saved in:
4
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
5
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
6
Development of marketing theory : fifty years of progress
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003608575
Saved in:
7
Stand und Entwicklungsperspektiven der Marketingtheorie
Kaas, Klaus Peter
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 29-47)
.
2005
Persistent link: https://www.econbiz.de/10003251247
Saved in:
8
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
9
Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
