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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"-- …
Persistent link: https://www.econbiz.de/10010532185
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La fin de la publicité ? : tours et contours de la dépublicitarisation
Patrin-Leclère, Valérie; Marti de Montety, Caroline; … - 2014
Persistent link: https://www.econbiz.de/10010414977
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Special issue: Social media for marketing and advertising
Hair, Neil Frederick (contributor) - 2012
Persistent link: https://www.econbiz.de/10009536816
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Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja (revision) - 2011
Persistent link: https://www.econbiz.de/10009237074
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Special issue: Advertising and social media
Choi, Sejung Marina (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936350