Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliographie"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Advertising
111
Werbung
92
Ökonometrisches Modell
34
Marketing
19
United States
19
Brand name products
18
Econometric model
18
Consumer behaviour
17
Konsumentenverhalten
17
Theorie
17
Theory
17
USA
17
Advertising effects
14
Werbewirkung
14
Internet marketing
13
Online-Marketing
13
EU countries
11
EU-Staaten
11
Management
10
Household
8
Internet
8
Privater Haushalt
8
Econometric models
7
Euro area
7
Eurozone
7
History
7
Households
7
Language
7
Markenartikel
7
Brand management
6
Case studies
6
Competition policy
6
Europäische Union
6
Marketingmanagement
6
Public relations
6
Regulierung
6
Wettbewerbspolitik
6
Ökonometrie
6
Consumer behavior
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Bibliographie
Konferenzbeitrag
Article in journal
530
Aufsatz in Zeitschrift
530
Aufsatz im Buch
44
Book section
44
Aufsatzsammlung
15
Collection of articles of several authors
14
Sammelwerk
14
Graue Literatur
11
Non-commercial literature
11
Hochschulschrift
10
Case study
9
Fallstudie
9
Konferenzschrift
8
Thesis
8
Arbeitspapier
7
Working Paper
7
Conference paper
6
Guidebook
6
Ratgeber
6
Conference proceedings
4
Einführung
3
Lehrbuch
3
Bibliografie
2
Bildband
2
Reprint
2
Textbook
2
Ausstellungskatalog
1
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Festschrift
1
Firmeninformation
1
Handbook
1
Handbuch
1
Umfrage
1
more ...
less ...
Language
All
English
6
Author
All
Boyland, Emma
1
Checchinato, Francesca
1
Colapinto, Cinzia
1
Enslin, Carla
1
Giusto, Alice
1
Grochowska, Alicja
1
Gąsiorowska, Magdalena
1
Hajda, Piotr
1
Karray, Salma
1
Loggerenberg, Marthinus J. C. van
1
Neyens, Evy
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Smits, Tim
1
Terblanche-Smit, Marlize
1
more ...
less ...
Published in...
All
Designing and communicating experience
2
International journal of advertising : the quarterly review of marketing communications
2
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
The globalisation of Chinese business : implications for multinational investors
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
2
Modeling brand
advertising
with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
3
Advertising
in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
4
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
5
Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands
Grochowska, Alicja
;
Gąsiorowska, Magdalena
;
Hajda, Piotr
- In:
Designing and communicating experience
,
(pp. 13-29)
.
2021
Persistent link: https://www.econbiz.de/10012648246
Saved in:
6
Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Designing and communicating experience
,
(pp. 167-182)
.
2021
Persistent link: https://www.econbiz.de/10012648294
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
