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Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.; Sorescu, Alina; Chandy, Rajesh K. - In: Journal of marketing research : JMR 51 (2014) 6, pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
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The substitution strategy dilemma : substitute selection versus substitute effectiveness
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011865111
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Return on service amenities
Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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Consumer preference for formal address and informal address from warm brands and competent brands
Leung, Eugina; Lenoir, Anne-Sophie I.; Puntoni, Stefano; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 3, pp. 546-560
Persistent link: https://www.econbiz.de/10014329132
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When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 87 (2023) 4, pp. 601-617
Persistent link: https://www.econbiz.de/10014325387