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Markenführung
Consumer behaviour
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ECONIS (ZBW)
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Predicting adolescents' apparel brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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2
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
3
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
4
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun
;
Park, Jooyoung
;
Kim, Seongseop
; …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
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