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Brand management : the Indian context
Moorthi, Y. L. R. - 1999
Persistent link: https://www.econbiz.de/10001404321
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip - In: The journal of product & brand management 25 (2016) 5, pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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A new consumer brand relationships framework
Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015
Persistent link: https://www.econbiz.de/10011279717
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip; Machado, Joana C. - In: Journal of marketing theory and practice 26 (2018) 4, pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
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Importance of "trust factor" in corporate branding
Ghosh, Lopamudra; Roy, Subhadip - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 55-62
Persistent link: https://www.econbiz.de/10009425860
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Branding India : a content analysis of the Incredible India campaign
Roy, Subhadip; Mohapatra, Subhalaxmi - In: Brand research : [an outcome of the second …, (pp. 55-69). 2009
Persistent link: https://www.econbiz.de/10009623342