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~subject:"Markenimage"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Markenimage
Marketingmanagement
Brand image
7,885
Consumer behaviour
5,321
Konsumentenverhalten
5,320
Brand management
5,241
Markenführung
5,241
Brand
2,523
Markenartikel
2,481
Beziehungsmarketing
1,581
Relationship marketing
1,581
Social Web
817
Social web
817
Advertising effects
781
Werbewirkung
781
Internet marketing
754
Online-Marketing
754
Designation of origin
740
Herkunftsbezeichnung
740
Tourism marketing
633
Tourismusmarketing
633
Customer satisfaction
576
Kundenzufriedenheit
576
Destination management
516
Destinationsmanagement
516
Marketing management
438
Brand loyalty
413
Holiday behaviour
403
Urlaubsverhalten
403
Corporate reputation
376
Firmenimage
376
Viral marketing
375
Virales Marketing
375
Advertising
363
Personality psychology
357
Persönlichkeitspsychologie
357
Werbung
350
Markentreue
343
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342
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341
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4,315
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657
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7,819
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73
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Aufsatz in Zeitschrift
Collection of articles of several authors
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7,836
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811
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811
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337
Graue Literatur
292
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292
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107
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72
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54
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27
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7
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Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Phau, Ian
26
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Gupta, Suraksha
14
Kumar, Vikas
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Sreejesh, S.
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Šerić, Maja
12
Dens, Nathalie
11
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Springer Fachmedien Wiesbaden
3
Arbeitskreis Sportökonomie
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
School of Business <Ottawa> / International Business Study Group
1
Uniwersytet Ekonomiczny w Katowicach
1
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Published in...
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Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
7,892
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1
International competitiveness and industrial policy : wither the developmental state?
Lam, Danny Kin-kong
;
Heslop, Louise A.
-
1993
Persistent link: https://www.econbiz.de/10000973329
Saved in:
2
Produktforschung : Primär- u. Sekundärforschung u. ihre Rolle bei d. Produktentwicklung u. -positionierung ; Referate d. 3. Planung-u.-Analyse-Symposiums, 12. u. 13. März 1987 in R...
Holm, Karl-Friedrich
(
contributor
)
-
1987
-
1. Aufl
Persistent link: https://www.econbiz.de/10000741033
Saved in:
3
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
4
Import protection, export promotion, and product positioning
Stefanadis, Christodoulos
- In:
Review of international economics
6
(
1998
)
4
,
pp. 604-615
Persistent link: https://www.econbiz.de/10001256049
Saved in:
5
Bereichspositionierungen bei Produkt-Portfolio-Darstellungen
Hauke, Wolfgang
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10001226673
Saved in:
6
Markenstreß : Ergebnisse einer explorativen Erhebung unter Jugendlichen
Hammann, Peter
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
3
,
pp. 177-183
Persistent link: https://www.econbiz.de/10001228019
Saved in:
7
Market diffusion with two-sided learning
Bergemann, Dirk
- In:
The Rand journal of economics
28
(
1997
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10001230965
Saved in:
8
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
Saved in:
9
Brand extension as informational leverage
Choi, Jay Pil
- In:
The review of economic studies
65
(
1998
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10001250544
Saved in:
10
The value of green labels : a consumer perspective
Björk, Peter
- In:
Liiketaloudellinen aikakauskirja
47
(
1998
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10001252544
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