Poor families around the world spend a large fraction of their income on consumption of goods that appear to be useless in alleviating poverty, while saving at very low rates and neglecting investment in health and education. Such consumption patterns seem to be related to the persistence of...

This paper presents a visual perspective on consumption. Following the interpretive turn in management and marketing scholarship, my research on the production and consumption of images draws from art history, photography, and visual studies to develop an interdisciplinary, visual approach to...

1.Introduction -- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach -- 4.Findings: Understanding modern energy brands -- 5. Conclusion: Conceptual model of branding in the energy markets -- 6.References.