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~subject:"Marketing"
~subject:"United States"
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Marketing
United States
Werbung
13,645
Advertising
9,581
Werbewirkung
3,693
Advertising effects
3,639
Konsumentenverhalten
2,791
Consumer behaviour
2,785
Online-Marketing
1,715
Internet marketing
1,710
Theorie
1,359
Theory
1,328
Deutschland
994
USA
914
Verbrauchsgüter
817
Markenführung
709
Brand management
705
advertising
626
Marketingmanagement
625
Marketing management
606
Social Web
522
Social web
521
Germany
477
Preismanagement
455
Pricing strategy
455
Markenimage
437
Brand image
426
Markenartikel
417
Wettbewerb
398
Zielgruppe
337
Vereinigte Staaten
334
Brand
331
Target group
324
Werbewirtschaft
309
Marktforschung
307
Werbepsychologie
295
Competition
293
Öffentlichkeitsarbeit
281
Advertising industry
273
Internet
267
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217
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98
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Book / Working Paper
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676
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24
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90
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65
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65
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64
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43
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23
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20
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18
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14
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11
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11
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11
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11
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9
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9
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9
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8
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9
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1
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1
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Kaiser, Harry M.
27
Pepels, Werner
11
Silk, Alvin J.
10
Bruhn, Manfred
9
Koschnick, Wolfgang J.
9
Diehl, Sandra
8
Saffer, Henry
8
Seldon, Barry J.
8
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Moser, H. R.
7
Mueller, Barbara
7
Rapp, Stan
7
Berndt, Ernst R.
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Alston, Julian Mark
5
An, Soontae
5
Boenigk, Michael
5
Dave, Dhaval
5
Forker, Olan D.
5
Huh, Jisu
5
Kitchen, Philip J.
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Stumpf, Marcus
5
Zheng, Yuqing
5
Baker, Michael John
4
Berger, Arthur Asa
4
Bünte, Claudia
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Hackley, Christopher E.
4
Iwasaki, Natsuko
4
Jugenheimer, Donald W.
4
Okazaki, Shintaro
4
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American Marketing Association
7
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Boston College / Department of Economics
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centre for International Economic Studies
1
Centro de Estudios Financieros <Madrid u.a.>
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Copenhagen Symposium <1, 1989>
1
Deutsche Unilever GmbH <Hamburg>
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
European Society for Opinion and Marketing Research
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Federal Trade Commission
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
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Published in...
All
Journal of advertising research
31
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
26
International journal of advertising : the quarterly review of marketing communications
24
Journal of historical research in marketing
19
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
SpringerLink / Bücher
13
American journal of agricultural economics
10
European journal of marketing : EJM
10
Journal of business research : JBR
10
Journal of current issues and research in advertising : JCIRA
9
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of operational research : EJOR
5
International journal of advertising : the review of marketing communications
5
Journal of Islamic marketing : JIMA
5
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
NBER working paper series
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
The journal of industrial economics
5
Working paper series
5
AEM research bulletin
4
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Europäische Hochschulschriften / 5
4
Health marketing quarterly
4
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Source
All
ECONIS (ZBW)
1,268
USB Cologne (EcoSocSci)
219
USB Cologne (business full texts)
8
EconStor
6
BASE
3
RePEc
3
OLC EcoSci
2
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1
Der Einfluss des Gemeinsamen Marktes auf die Vertriebs- und Beschaffungspolitik der Unternehmung in der Konsumgueterindustrie
Dittmar, Wolf-Georg
-
1979
Persistent link: https://www.econbiz.de/10000063140
Saved in:
2
Wachstum und Strukturwandlungen Brasiliens in ihrer Bedeutung für die strategische Marketingplanung von Konsumgüterunternehmungen
Neustadt, Peter
-
1979
Persistent link: https://www.econbiz.de/10000038988
Saved in:
3
Der Einsatz von Warenproben im Konsumgüterbereich
Brodersen, Dagmar
-
1979
Persistent link: https://www.econbiz.de/10000558777
Saved in:
4
Techniques of demand forecasting for industrial products
Balakrishna, S.
-
1968
Persistent link: https://www.econbiz.de/10000569400
Saved in:
5
Konsumgüter-Marketing im Zeichen veränderter Marktstrukturen : [1.Ideen-Wettbewerb "Wirtschaft u. Gesellschaft"]
Hofebauer, Andreas
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000737934
Saved in:
6
The pricing of consumer goods : theory and practice
Shapiro, Benson P.
-
1972
Persistent link: https://www.econbiz.de/10001954679
Saved in:
7
Voraussetzungen für einen erfolgreichen Relaunch von Konsumgütern : mit Fallbeisp.: Relaunch e. Marke im Heim-Haarpflege-Markt
Zindel, Karin
-
1986
Persistent link: https://www.econbiz.de/10014013667
Saved in:
8
Die psychische Veralterung von Gütern : Wesen, Ursachen, absatzwirtschaftliche Konsequenzen
Heine, Christian
-
1968
Persistent link: https://www.econbiz.de/10013376392
Saved in:
9
Marketing in der Rezession : Ein Beitrag zur antizyklischen Produkt- und Programmpolitik bei langlebigen Konsumgütern
Rohlmann, Peter
-
1977
Persistent link: https://www.econbiz.de/10000054419
Saved in:
10
Käuferverhalten und Marketing-Entscheidung : Konsumgüter-Marketing aus der Sicht der Behavioral Sciences
Bebié, André
-
1978
Persistent link: https://www.econbiz.de/10000063949
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