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Condiciones de omnicanalidad en un sector empresarial de Colombia

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23

The purpose of the research is to inquire about the fulfillment of omnichannel conditions in consumers and micro-businesses of the processed food sector in the metropolitan area of Medellin, Colombia, from the study of the fulfillment of conditions linked to three components: sales channels,...

Persistent link: https://www.econbiz.de/10014494426

Influence of open innovation, strategic flexibility, and corporate risk management on competitive advantage$sanalysis in the portuguese hotel sector

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014451935

Advertising, innovation and economic growth

Cavenaile, Laurent; Roldán, Pau - 2019

Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...

Persistent link: https://www.econbiz.de/10012532161

COMMODITY R&D AND PROMOTION

Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03

Considerable evidence exists of high returns to public and private investment in commodity research and development programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model. Theoretical hypotheses derived from the...

Persistent link: https://www.econbiz.de/10005513866

The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms

Homburg, Christian; Alavi, Sascha; Rajab, Thomas; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 212-230

Persistent link: https://www.econbiz.de/10011671985

Challenges Faced by Textile Industry of Pakistan: Suggested Solutions

Shah, Walayat; Warraich, Usman Ali; Kazi, Abdul Kabeer - In: KASBIT Journal of Management & Social Science 5 (2012) December, pp. 33-39

Attempt has been made to investigate the challenges faced by the textile industry of Pakistan. A specific objective is to find out main reasons through qualitative study and suggest solution for further progress. Pakistan is largest manufacture and exporter of textile goods and the total exports...

Persistent link: https://www.econbiz.de/10011120432

Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory

Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

Persistent link: https://www.econbiz.de/10012496629

Strategic marketing of political entity in market virtualization context

Jaśniok, Michał; Śliwińska, Krystyna - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 105-112

Persistent link: https://www.econbiz.de/10011983751

The formation and managementof virtual teams in T Telecom Company

Zhang, Kai; Wang, Jin'ai - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 591-620

Persistent link: https://www.econbiz.de/10003789664

Building virtual teams

Volchok, Edward - In: Virtual teamwork : mastering the art and practice of …, (pp. 3-15). 2010

Persistent link: https://www.econbiz.de/10003993882

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