Similar Search Results

Influence of open innovation, strategic flexibility, and corporate risk management on competitive advantage$sanalysis in the portuguese hotel sector

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-23

The purpose of the research is to inquire about the fulfillment of omnichannel conditions in consumers and micro-businesses of the processed food sector in the metropolitan area of Medellin, Colombia, from the study of the fulfillment of conditions linked to three components: sales channels,...

Persistent link: https://www.econbiz.de/10014451935

The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms

Homburg, Christian; Alavi, Sascha; Rajab, Thomas; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 212-230

Persistent link: https://www.econbiz.de/10011671985

Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory

Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

Persistent link: https://www.econbiz.de/10012496629

Strategic marketing of political entity in market virtualization context

Jaśniok, Michał; Śliwińska, Krystyna - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 105-112

Persistent link: https://www.econbiz.de/10011983751

The formation and managementof virtual teams in T Telecom Company

Zhang, Kai; Wang, Jin'ai - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 591-620

Persistent link: https://www.econbiz.de/10003789664

A review of the uses of corporate reputation : different perspectives and definitions

Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288

Persistent link: https://www.econbiz.de/10011438100

Marketing and branding in family business : assessing the landscape and charting a path forward

Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10012061005

Green marketing and consumerism as social change in China : analyzing the literature

Zhu, Qingyun; Sarkis, Joseph - In: International journal of production economics 181 (2016), pp. 289-302

Persistent link: https://www.econbiz.de/10011619391

Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387

Persistent link: https://www.econbiz.de/10011623702

Affiliate marketing : an overview and analysis of emerging literature

Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Alryalat, … - In: The marketing review 17 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011760026

1
2
3
4
5
6
7
8
9
10
Next
Last