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Marketing competences and strategic flexibility in China
Wang, Yonggui; Li-Hua, Richard - 2007
Persistent link: https://www.econbiz.de/10004076481
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele - 2006
Persistent link: https://www.econbiz.de/10004503355
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Building a better business : the key to future marketing, management and motivation
Dixon, Patrick - 2005
Persistent link: https://www.econbiz.de/10004505243
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Knowles, Patricia A.; Gomes, Roger - 2006
Persistent link: https://www.econbiz.de/10004526124
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Dynamics of marketing in African nations
Nwankwo, Sonny (contributor) - 2002
Persistent link: https://www.econbiz.de/10004725163
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The gorillas want bananas : the lean marketing handbook for small expert businesses
Jenkins, Debbie; Gregory, Joe - 2003
Persistent link: https://www.econbiz.de/10004863467
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013