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Upgraded social status and consumption: An exploratory investigation of differences between consumers who experienced and consumers who did not experience upgraded status

Curias, Nadine Josine Julia - 1991

The purpose of this dissertation was to explore differences in consumption behavior between consumers who experienced upgraded social status and consumers who did not experience such change. The study was designed to offer marketers information about changes in consumption behavior that occur...

Persistent link: https://www.econbiz.de/10009477677

The role of international marketing channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.

Mullen, Michael R. - The University of North Carolina at Chapel Hill

International marketing is growing in volume and importance for firms. Consequently, the impact of international marketing on society has also taken on additional importance. Distribution through international marketing channels, often referred to as exporting and importing, is the most...

Persistent link: https://www.econbiz.de/10009431626

Two Essays on Escalation of Commitment

Guha, Abhijit - 2009

This dissertation focuses on managerial decision making, and specifically explores conditions wherein managers may increase their propensity to escalate commitment towards a failing project. Escalation researchers (e.g. Schmidt and Calantone, 2002) have listed four classes of factors that may...

Persistent link: https://www.econbiz.de/10009475473

The internationalization of Korean firms and its impact on managerial sophistication

Shin, Mann-Soo - 1989

This project explores the various developments of modern management system with the increasing internationalization of … technology, production, marketing, organizational control, strategic planning, and human resource management. … of their management system. Specifically, attempts have been made to see whether there is a systematic market …

Persistent link: https://www.econbiz.de/10009477606

A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers

Chen, Shih-Fen - 1996

This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...

Persistent link: https://www.econbiz.de/10009477643

An investigation of the environment-strategy-structure relationship of post-industrial (information-age) organizations

Powell, Vonda Kai - 1995

A core concept in the ordering of economic exchanges is the relationship between environment, strategic behavior, organizational structure and performance. Yet, rarely has there been a full examination of environment-strategy-structure alignment. Concurrently, literature has increasingly amassed...

Persistent link: https://www.econbiz.de/10009477822

Competitive definitions in emergent markets: The case of market-data systems

Levenhagen, Michael - 1993

This dissertation reports the results of three pilot studies, one background field study, and a large survey to buyers and suppliers of market-data systems. The dissertation uses a cognitive perspective on market structuring, competitive definitions, and rivalry.

Persistent link: https://www.econbiz.de/10009477861

The Impact Of Online Sponsored Search Advertising On Consumer And Seller Strategies

Animesh, Animesh - 2007

Sponsored search advertising has emerged as an important and significant forum for advertisers, accounting for 40% of all advertising spending online. The unique features of sponsored search advertising - the nature of consumer search as well as the pricing mechanisms employed - differentiate it...

Persistent link: https://www.econbiz.de/10009450729

The relationship of market-orientation to performance: An investigation using organizational structure, organizational strategy, and the environment as moderators

Pleshko, Larry Paul

The impetus for the current study was to provide empirical verification for the supposition that firms which exhibit high levels of market-orientation are the better performing firms. Prior to this study only one investigation empirically supported the relationship (Narver and Slater 1990). The...

Persistent link: https://www.econbiz.de/10009431363

An examination of the effect of environmental munificence on the relationship between magnitude of change and performance

DeLaughter, Thomas Glenn

The main purpose of this study will be to examine whether, and to what extent, differences in the munificence of the environment moderate the effect of firms' strategic changes on performance. This study looks at the adaptation model of Shortell, Morrison, and Friedman (1990) and its effect on...

Persistent link: https://www.econbiz.de/10009431400

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