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~subject:"Marketing management"
~subject:"Sustainability"
~type_genre:"Aufsatz im Buch"
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THE INVENTORY SCHEME FOR AUSTR...
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Marketing management
Sustainability
Marketing
1,646
Theorie
230
Theory
230
Consumer behaviour
156
Konsumentenverhalten
156
Marketingmanagement
146
Deutschland
140
Germany
140
USA
124
United States
124
Beziehungsmarketing
81
Relationship marketing
81
Brand management
72
Markenführung
72
Physical distribution
58
Vertrieb
58
KMU
52
Marketing theory
52
Marketingtheorie
52
SME
52
Social Web
52
Social web
52
Business start-up
51
Nachhaltigkeit
51
Unternehmensgründung
51
Innovation
47
Business ethics
43
Internet marketing
43
Market research
43
Marktforschung
43
Online-Marketing
43
Unternehmensethik
43
Digitalisierung
42
Target group
42
Zielgruppe
42
Digitization
41
Corporate Social Responsibility
40
Corporate social responsibility
40
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190
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Aufsatz im Buch
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1,112
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403
Textbook
350
Hochschulschrift
235
Collection of articles of several authors
200
Sammelwerk
200
Thesis
195
Book section
190
Aufsatzsammlung
166
Bibliografie enthalten
153
Bibliography included
153
Graue Literatur
126
Non-commercial literature
126
Case study
101
Fallstudie
101
Konferenzschrift
67
Ratgeber
62
Glossar enthalten
60
Glossary included
60
Guidebook
57
Conference proceedings
35
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34
Arbeitspapier
33
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33
Handbuch
33
Fallstudiensammlung
23
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20
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15
research-article
15
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13
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13
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11
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10
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9
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English
145
German
45
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Adeola, Ogechi
7
Kotler, Philip
5
Kirchgeorg, Manfred
4
Bruhn, Manfred
3
Foroudi, Mohammad Mahdi
3
Foroudi, Pantea
3
Griese, Kai-Michael
3
Hinson, Robert
3
Katuse, Paul
3
Keller, Kevin Lane
3
Meffert, Heribert
3
Twum, Kojo Kakra
3
Anderson, James C.
2
Boenigk, Michael
2
Carpenter, Gregory S.
2
Chernev, Alexander
2
Dube, Mercy
2
Ratten, Vanessa
2
Sakkthivel, A. M.
2
Tropp, Jörg
2
Acerbi, Carlo
1
Acharya, Anitha
1
Achi, Awele
1
Adisa, Isaiah
1
Ahlert, Dieter
1
Al-Weshah, Ghazi
1
Alhammad, Fawwaz
1
Alqayed, Yousef
1
Amann, Markus
1
Arantes, Luzia
1
Ashe, Marla
1
Baek, Eunsoo
1
Balasubramanian, Siva Kumar
1
Balderjahn, Ingo
1
Balmer, John M. T.
1
Balmer, John M.T.
1
Banerji, Diptiman
1
Barz, Heiner
1
Baykal, Mehmet
1
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1
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Sustainable marketing, branding, and reputation management : strategies for a greener future
8
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Sustainable Marketing Management : Grundlagen und Cases
7
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
Building corporate identity, image and reputation in the digital era
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Does marketing need reform? : fresh perspectives on the future
3
Handbook of relationship marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Marketing and the common good : essays from Notre Dame on societal impact
3
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
3
The SAGE handbook of marketing ethics
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary issues in marketing : principles and practice
2
Contemporary trends in innovative marketing strategies
2
Developing digital marketing : relationship perspectives
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
History of marketing thought ; Volume 3
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Promoting organizational performance through 5G and agile marketing
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
The nature and scope of marketing research
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Allgemeine Betriebswirtschaftslehre
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Consumer culture theory
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
1
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ECONIS (ZBW)
190
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1
Impact of political
marketing
in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
2
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
Saved in:
3
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
4
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
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5
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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6
Aligning
marketing
and manufacturing strategies with the market
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
-
2006
Persistent link: https://www.econbiz.de/10003349193
Saved in:
7
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
8
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
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9
Marketing
problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
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10
Coherent measures of risk in everyday market practice
Acerbi, Carlo
- In:
Quantitative fund management
,
(pp. 259-270)
.
2009
Persistent link: https://www.econbiz.de/10003796961
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