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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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From Little's law to marketing science : essays in honor of John D.C. Little
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Fundamentals of marketing research ; Vol. 1
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Gesundheitsversorgung zwischen Solidarität und Wettbewerb
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ECONIS (ZBW)
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Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
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2
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
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Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
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Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
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Product, operation and market strategies of technology-intensive born globals : the case of Israeli telecommunication born globals
Sperling, Gilad
-
2005
Persistent link: https://www.econbiz.de/10003086639
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Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.
;
McArthur, David N.
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2008
Persistent link: https://www.econbiz.de/10003727127
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Multimedia als strategisches Geschäftsfeld : eine Befragung von Druckereikunden zum Einsatz neuer Medien in der Kommunikationspolitik
Hermes, Peter
;
Nötzel, Sönke
;
Lindner, Antje
-
1997
Persistent link: https://www.econbiz.de/10014009350
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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
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Pharmaunternehmen im Spannungsfeld von Shareholdern und Stakeholdern
Heilig, Claudia
- In:
Gesundheitsversorgung zwischen Solidarität und Wettbewerb
,
(pp. 159-173)
.
2009
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