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~subject:"Marketing theory"
~subject:"Persönlichkeitspsychologie"
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Marketing theory
Persönlichkeitspsychologie
Consumer behaviour
49
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Sheth, Jagdish N.
19
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4
Wind, Yoram
4
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2
Malhotra, Naresh K.
2
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2
Zaltman, Gerald
2
Arabie, Phipps
1
Belk, Russell W.
1
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1
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1
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1
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1
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1
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1
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003925978
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2
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
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2018
Persistent link: https://www.econbiz.de/10011900067
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5
Legends in marketing: Christian Grönroos
Grönroos, Christian
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2013
Persistent link: https://www.econbiz.de/10010234428
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6
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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7
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
9
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
10
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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