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~subject:"Marketing theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Marketing theory
Marketing
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Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Hörschgen, Hans
3
Betts-Outland, Harriette
2
Freiling, Jörg
2
Fritz, Wolfgang
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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9
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2
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1
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1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
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1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
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1
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1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
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1
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1
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1
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1
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1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
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Journal of marketing management : MM
4
Journal of historical research in marketing
3
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
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3
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2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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2
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Advances in business marketing and purchasing
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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European journal of marketing : EJM
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in operations research & management science
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management science - theory and applications
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Research in marketing / Supplement : an annual compilation of research
1
Review of marketing science
1
Routledge companions
1
SAGE library in marketing
1
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
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Marketing
-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
2
Contemporary views on
marketing
practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
3
Changing the course of
marketing
: alternative paradigms for widening
marketing
theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
4
Marketing
: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
5
Marketing
theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
6
Reflections on the futures of
marketing
: practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
7
Marketing
: Polish - Danish perspectives
Banasiak, Andrzej
(
revision
)
-
1990
-
Wyd. 1
Persistent link: https://www.econbiz.de/10001383426
Saved in:
8
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
9
Integrierte Marketingfunktionen
Meyer, Paul W.
(
ed.
)
-
1996
-
4., verb. Aufl.
Persistent link: https://www.econbiz.de/10000929479
Saved in:
10
Dynamic competitive analysis in
marketing
: proceedings of the International Workshop on Dynamic Competitive Analysis in
Marketing
, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
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