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Ulrich, Karl T.; Eppinger, Steven D. - 2012 - 5. ed.

"This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level...

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Kundenorientierte Produktgestaltung

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Product design and development

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Integrated product and process design and development : the product realization process

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Integrierte Produktentwicklung : Methoden für Prozeßorganisation, Produkterstellung und Konstruktion

Ehrlenspiel, Klaus - 1995

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Product design and development

Ulrich, Karl T.; Eppinger, Steven D.; Yang, Maria C. - 2020 - Seventh edition, International student edition

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Technology and innovation for marketing

Pantano, Eleonora; Bassano, Clara; Priporas, … - 2019 - First published

Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms … -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on … consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology …

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Market oriented product innovation : a key to survival in the third millennium

Holt, Knut - 2010

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