With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the … economic conditions, such as an inflationary economy, are a statistically significant predictor of sponsorship dissolution …

basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we … of image transfer depends on two factors, sponsorship leverage and event-sponsor fit …

GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event …. Studying stock price behavior during a sporting event is attempted for the first time in the marketing and sponsorship … caused by sports events' sponsorship programs are firm-specific, as well as sporting event-specific. The findings of this …

The purpose of this study is to examine outcomes associated with the sponsorship of a charitable sporting event by an …

The aim of this article is to provide a better understanding of educational sponsorship and its application as a … sponsorship. Author used a qualitative research with a case study. The interviews and documentations were used as primary and … secondary data. The common outcome of the study is that several objectives of educational sponsorship are generally used. The …