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Marketing
Kerin, Roger A.; Hartley, Steven W.; Berkowitz, Eric N.; … - 2006 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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Marketing dynamics
Clark, Brenda; Sobel, Jennie; Basteri, Cynthia Gendall - 2006
Persistent link: https://www.econbiz.de/10002641831
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Contemporary marketing
Boone, Louis E.; Kurtz, David L. - 2002 - [2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 2004 - 8. ed.
Persistent link: https://www.econbiz.de/10001778344
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001792149
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Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.; Fisher, Robert J.; Jaworski, Bernard J. - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001878062
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Basic marketing : a global-managerial approach
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - 15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109