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Analysis of profit contribution variance between actual and plan
Albers, Sönke - 1993
The traditional techniques of calculating quantity and price variances for analyzing deviations of realized profit contribution (actual) from the planned profit contribution only offer the benefit of identifying areas where problems may exist, rather than diagnosing the causes of these problems....
Persistent link: https://www.econbiz.de/10011594607
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Wertesystem-Segmentierung im Automobilbereich : Ergebnisse einer empirischen Studie
Gaus, Hansjörg - 1996
Persistent link: https://www.econbiz.de/10000946208
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Basket analysis : a new way of studying short term effect of promotion in grocery retailing
Persson, Per-Göran - 1992
Persistent link: https://www.econbiz.de/10000848122
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Entscheidungsunterstützung mit Scanner-Daten
Simon, Hermann - 1987
Persistent link: https://www.econbiz.de/10000730016
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Von der Marktforschung zur Kundenintegration im Krankenhausmanagement
Helmig, Bernd - 2004
Persistent link: https://www.econbiz.de/10002062240
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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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Methoden zur Ermittlung von Profilierungsinstrumenten und -massnahmen für Dienstleistungen
Reimer, Anja - 2004
Persistent link: https://www.econbiz.de/10002128213
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659