Narrow search
Showing 1 - 7 of 7
Cover Image
The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Cover Image
The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Cover Image
How competitive marketing expenditures influence the growth of markets
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013
Persistent link: https://www.econbiz.de/10009793455
Cover Image
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - 2013
Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...
Persistent link: https://www.econbiz.de/10009742053
Cover Image
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Cover Image
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
Cover Image
Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200