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~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
76
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75
Marketing theory
53
Marketing
47
Marketing management
41
Marketingmanagement
41
Theorie
34
Theory
34
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Vereinigte Staaten
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Naresh K. Malhotra
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Russell W. Belk
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Personality psychology
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Scientific method
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Corporate Social Responsibility
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Corporate social responsibility
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8
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English
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Sheth, Jagdish N.
50
Kumar, V.
11
Hunt, Shelby D.
9
Green, Paul E.
7
Malhotra, Naresh K.
4
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
3
Parvatiyar, Atul
3
Garrett, Dennis E.
2
Hauser, John R.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Arabie, Phipps
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Arnett, Dennis B.
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Bello, Daniel C.
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Bradlow, Eric T.
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Brodie, Roderick P.
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Busch, Paul S.
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DeSarbo, Wayne
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Ding, Min
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Ferrell, Odies C.
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Howell, Roy D.
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Huber, Joel
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Jain, Arun K.
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Jaworski, Bernard J.
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Kitchen, Philip J.
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Kohli, Ajay Kumar
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Kopalle, Praveen K.
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Kotler, Philip
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Krieger, Abba M.
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Krishnan, Balaji C.
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Legends in marketing
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AMS review : official publication of the Academy of Marketing Science
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Handbook of relationship marketing
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ECONIS (ZBW)
50
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Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
42
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
43
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
44
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
45
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
46
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
47
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
48
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
49
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
50
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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