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Towards a theory of marketing systems
Layton, Roger A. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Producing marketing information
Brien, Richard H.; Brown, F. E.; Green, Paul E. - In: New essays in marketing theory, (pp. 41-150). 1971
Persistent link: https://www.econbiz.de/10001953761