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Marktanalyse
Consumer behaviour
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Konsumentenverhalten
20
Marketing
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Marketingmanagement
15
Theorie
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Theory
13
Marketing management
11
Marktforschung
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Pricing strategy
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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History of economic thought
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Lehrbuch
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Marketingstrategie
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Product management
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Relationship marketing
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USA
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United States
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Viral marketing
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Virales Marketing
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Ökonomische Ideengeschichte
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Betriebswirtschaftsstudium
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Corporate Social Responsibility
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Corporate social responsibility
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Graduate business education
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Meta-Analyse
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Book / Working Paper
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English
3
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Lehmann, Donald R.
4
Winer, Russell S.
4
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USB Cologne (EcoSocSci)
3
ECONIS (ZBW)
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1
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
Saved in:
2
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10004362579
Saved in:
3
Analysis for marketing planning
Lehmann, Donald R.
-
2008
-
7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004899196
Saved in:
4
Analysis for marketing planning
Lehmann, Donald R.
-
2005
-
6. ed.
Persistent link: https://www.econbiz.de/10004817407
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