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Quantifying the competitive impact of a new entrant
Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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Don’t hurry, be happy! : the bright side of late product release
Harutyunyan, Mushegh; Narasimhan, Chakravarthi - In: Marketing science 43 (2024) 6, pp. 1188-1203
Persistent link: https://www.econbiz.de/10015197063
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Differentiate or imitate? : the role of context-dependent preferences
Narasimhan, Chakravarthi; Turut, Özge - In: Marketing science 32 (2013) 3, pp. 393-410
Persistent link: https://www.econbiz.de/10009759903
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Free in-network pricing as an entry-deterrence strategy
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Quantitative marketing and economics : QME 15 (2017) 3, pp. 279-303
Persistent link: https://www.econbiz.de/10011775053