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We analyzed the market for indivisible, pure status goods. Firms produce and sell different brands of pure status goods … brands. Under constant tax rates, a monopoly sells different brands to social classes of equal measure, while in contestable …, while a monopoly faces an adequate flat tax rate to all brands. In contrast with extant literature, subsidies may be …
Persistent link: https://www.econbiz.de/10014156385
We show how increased competition in a media market may have implications for the competition between firms that are … advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising … advertising affects the demand for the advertised products …
Persistent link: https://www.econbiz.de/10014161836
We consider consumer entry in the canonical monopolistic nonlinear pricing model ( Mussa and Rosen 1978) wherein consumers learn their preference “types” after incurring privately known entry costs. We show that by taking into account consumer entry, the nature of optimal nonlinear pricing...
Persistent link: https://www.econbiz.de/10011704747
competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial …This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but …
Persistent link: https://www.econbiz.de/10010339953
This paper studies how the existence of a potential entrant influences an incumbent's choice of quality in a model of vertical product differentiation and entry. Both firms face fixed set-up costs and quality-dependent costs of production and compete on quality and price. With identical...
Persistent link: https://www.econbiz.de/10014097491
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We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a … firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We … study the matching process between transferable brand capital and core productivity, which can be inefficient with …
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