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Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability
Langerak, Fred; Hultink, Erik J.; Griffin, Abbie - In: The journal of product innovation management : an … 25 (2008) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10003731190
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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A. (contributor); Langerak, Fred (contributor) - 2008
Persistent link: https://www.econbiz.de/10008662790
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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A.; Langerak, Fred; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10008822520
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Understanding a Two-Sided Coin : Antecedents and Consequences of a Decomposed Product Advantage
Rijsdijk, S. A. - 2012
This article investigates the antecedents and consequences of two product advantage components: product meaningfulness and product superiority. Product meaningfulness concerns the benefits that users receive from buying and using a new product, whereas product superiority concerns the extent to...
Persistent link: https://www.econbiz.de/10012754971