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~subject:"Markteintritt"
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Markteintritt
Theorie
46
Theory
46
Consumer behaviour
30
Konsumentenverhalten
30
Game theory
22
Competition
21
Wettbewerb
21
Spieltheorie
19
Price discrimination
16
Preisdifferenzierung
14
Marketing management
13
Marketingmanagement
13
Product differentiation
12
Produktdifferenzierung
12
Preiswettbewerb
11
Price competition
11
USA
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United States
11
Brand
9
Markenartikel
9
Market entry
9
Pricing strategy
9
New product development
8
Preismanagement
8
Produktentwicklung
8
Advertising effects
7
Illegaler Handel
7
Illicit trade
7
Innovation
7
Markenrecht
7
Trademark law
7
Werbewirkung
7
Beziehungsmarketing
6
Food retailing
6
Lebensmitteleinzelhandel
6
Market segmentation
6
Marktsegmentierung
6
Oligopol
6
Oligopoly
6
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5
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English
8
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Soberman, David A.
6
Gatignon, Hubert A.
3
Pazgal, Amit I.
2
Soberman, David
2
Autrey, Romana L.
1
Bova, Francesco
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Gatignon, Hubert
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Thomadsen, Raphael
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Faculty & research / Insead : working paper series
3
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Handbook of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science
1
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ECONIS (ZBW)
8
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1
Profit-increasing asymmetric entry
Pazgal, Amit I.
;
Soberman, David A.
;
Thomadsen, Raphael
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10011490855
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2
The benefit of increased competition
Pazgal, Amit I.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002677008
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3
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
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4
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
5
Competitive response and market evolution
Gatignon, Hubert A.
;
Soberman, David A.
-
2000
Persistent link: https://www.econbiz.de/10001634482
Saved in:
6
Organizational structure and gray markets
Autrey, Romana L.
;
Bova, Francesco
;
Soberman, David A.
- In:
Marketing science
33
(
2014
)
6
,
pp. 849-870
Persistent link: https://www.econbiz.de/10010468383
Saved in:
7
Joint research and development : the lure of dominance
Soberman, David
-
1999
-
(Rev. version of working paper no. 97/48/MKT)
Persistent link: https://www.econbiz.de/10001374932
Saved in:
8
Competitive response and market evolution
Gatignon, Hubert
;
Soberman, David
- In:
Handbook of marketing
,
(pp. 126-147)
.
2006
Persistent link: https://www.econbiz.de/10003335056
Saved in:
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