In this paper, we firstly propose the transferable sunk cost hypothesis, based on the variety of consumer’s multi-goal. We believe that historical sunk cost could transfer to investment, since the multi-goal change. Based on this hypothesis, we propose that ignore the real multi-goal and the...

In this paper, I firstly proposed the concept of generalized sunk cost effect. It contains all the situation that decision-maker (DM) makes decision under sunk cost, which could be irrational and also rational. That is totally different from the old concept sunk cost effect, according to new...

In this paper, we study the effects of entry deregulation on firm innovation, using the business registration reform in China as a case in point. Entry deregulation has negative impacts on patent applications, and the effects are more pronounced for larger firms and older firms. Firms spend more...