//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
~subject:"Social Web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliografie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Social Web
Werbung
93
Advertising
74
Deutschland
37
Theorie
37
Theory
37
Germany
35
Marketing management
13
Marketingmanagement
13
Public relations
12
Öffentlichkeitsarbeit
12
Psychology of advertising
11
Werbepsychologie
11
Consumer behaviour
10
Konsumentenverhalten
10
USA
10
United States
10
Sponsoring
8
Sponsorship
8
Hörfunkwerbung
7
Radio advertising
7
Werbewirkung
7
Internationales Marketing
6
Deutschland <Bundesrepublik>
5
EU countries
5
EU-Staaten
5
International marketing
5
Advertising effects
4
Advertising industry
4
Advertising regulation
4
Direct marketing
4
Direktmarketing
4
Expert system
4
Expertensystem
4
France
4
Frankreich
4
Jugendliche
4
Kommunikation
4
Marketing
4
Social values
4
Soziale Werte
4
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Amtsdruckschrift
Bibliografie enthalten
Article in journal
433
Aufsatz in Zeitschrift
433
Aufsatz im Buch
35
Book section
35
Graue Literatur
25
Non-commercial literature
25
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
21
Arbeitspapier
14
Hochschulschrift
14
Working Paper
14
Konferenzschrift
13
Conference paper
6
Konferenzbeitrag
6
Conference proceedings
4
Festschrift
4
Lehrbuch
4
Nachschlagewerk
4
Reference book
4
Textbook
4
Thesis
3
Bibliografie
2
Dictionary (multilingual)
2
Mikroform
2
Reprint
2
Wörterbuch
2
Article
1
Bibliography included
1
Case study
1
Collection of articles written by one author
1
Company information
1
Enzyklopädie
1
Fallstudie
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Government document
1
more ...
less ...
Language
All
Afrikaans
1
German
1
English
1
Author
All
Nickel, Oliver
1
Institution
All
Südafrika / Central Statistical Service
1
Published in...
All
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver
-
1997
Persistent link: https://www.econbiz.de/10000971978
Saved in:
2
Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->