Narrow search
Showing 1 - 10 of 373
Cover Image
Les pratiques de recherche marketing des entreprises européennes?
Denis, Jean-Emile; Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10001352682
Cover Image
Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168630
Cover Image
Strategische Erfolgsforschung im Handel : ein Forschungsprogramm
Ahlert, Dieter; Schröder, Hendrik - 1994
Persistent link: https://www.econbiz.de/10000897372
Cover Image
The lognormal demand model as market analytical instrument
Lamperjee, Nicolas - 1994
Persistent link: https://www.econbiz.de/10000898074
Cover Image
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel; Kamakura, Wagner A. - 1993
Persistent link: https://www.econbiz.de/10000870840
Cover Image
Qualitatives Controlling durch Kundenzufriedenheitsmessung
Rapp, Reinhold - 1992
Persistent link: https://www.econbiz.de/10000877383
Cover Image
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole; Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000880852
Cover Image
Computer-generated pictorial stimuli for consumer input to durable product styling decisions
Loosschilder, Gerard H. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000883161
Cover Image
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528