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Measurement of husband-wife influence in consumer purchase decisions
Davis, Harry L. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 305-312
Persistent link: https://www.econbiz.de/10002070125
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Dimensions of marital roles in consumer decision making
Davis, Harry L. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 168-177
Persistent link: https://www.econbiz.de/10002070109
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Behavioral and management science in marketing
Davis, Harry L. (contributor); Cook, Victor J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10004685759
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Interaction and influence processes in personal selling
Davis, Harry L.; Silk, Alvin J. - In: Sloan management review 13 (1971/72) 2, pp. 59-76
Persistent link: https://www.econbiz.de/10002070119
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Household decision making
Davis, Harry L. - 1972
Persistent link: https://www.econbiz.de/10014378468
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A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.; Douglas, Susan P.; Silk, Alvin J. - 1980
Persistent link: https://www.econbiz.de/10002070092