Narrow search
Showing 1 - 7 of 7
Cover Image
Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003379159
Cover Image
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
Cover Image
Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
Cover Image
A model and measurement methodology for predicting individual consumer choice
Batsell, Richard R.; Lodish, Leonard M. - In: Journal of marketing research : JMR 18 (1981) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10001871176
Cover Image
Neue Goldadern und Minenfelder in der Marktforschung
Lodish, Leonard M.; Reibstein, David J. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1987) 1, pp. 76-83
Persistent link: https://www.econbiz.de/10003619641
Cover Image
A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua; Hauser, John R. - In: Management science : journal of the Institute for … 31 (1985) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
Cover Image
Global marketing of new products
Gatignon, Hubert; Bulte, Christophe Van den - In: The INSEAD-Wharton alliance on globalizing : strategies …, (pp. 207-228). 2004
Persistent link: https://www.econbiz.de/10002238646